“Oded Friedland, the founder and co-owner of Monkey Business, has been a devoted surfer for years. Ever since he was a teenager, Oded has been going down with friends to the Tel Aviv beach, where you can find him to this very day on mornings when the surf is high. It gives him the opportunity for some creative thinking, he says. Appropriately, Surfing and the Sea are where his design career started many years ago.
Oded was born and raised in Tel Aviv, and already as a young boy with capable hands, he would make keyrings to sell at school, a hint of his future career as a designer and entrepreneur.” 

Read more here.